Forever 21

10 Things I Loved this Month


It’s the end of the month and I though of sharing a few articles, items and designs I have been loving this August.

1. BoF Education


The London based publication Business of Fashion has launched a new section of its site, BoF Education. In addition to a Forbes-like ranking of fashion schools and new pieces of writing examining the state of fashion education, the section also includes free fashion “courses”.


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Forever 21 – Online shopping review and Haul


The american brand Forever 21 does not have a retail outlet in Kolkata , so when they launched the online shopping facility on their Indian website I was elated. I had visited their store on my previous Delhi trip and had fallen in love with their everyday style clothes and voguish accessories. They have a wide range of basic and trendy dresses, tops and bottoms with colour options for many products. They also have an extensive fashion jewelry collection. Though, the range of bags and shoes is limited on the website, and they still haven’t started selling their make-up products.

Fortnightly they have extra offers running, excluding their regular sale section. The website has a policy of minimum purchase of Rs.2500 for free delivery to be applicable. The paid shipping prices vary depending on your total bill amount. It is quiet steep compared to several shopping portals, so it is advisable to create wish-lists and place the order once you reach the minimum. Sometimes they run a no-minimum purchase required for free shipping offer too.


The outer packaging.

In the second week of November, Forever21 website was running a high discount on certain accessories, between 50% to 80% off. This is when I made my purchase- a printed knit top, three sets of stud earrings, three dangling earrings, a pair of hoops, a stoned stud, two neckpieces, two sets of bangles and a silver bracelet, all for a total of Rs.2159 only.


Abstract print top: Rs.879; Heirloom tassel necklace: Rs.200; Faux gemstone necklace(green): Rs.140.

My parcel arrived in 8 days from placing the order. I have previously ordered from Forever21 site too, but this time I had some issues with the tracking id and had emailed the customer service regarding the same. The parcel was well wrapped in a sealed plastic cover over the cardboard box. The accessories were individually wrapped in bubble paper and then put in clear plastic packets. The clothes were wrapped in clear plastic packets. All products came with brand packaging and their original price on the tag (not the discounted price).

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