Indianroots.in – Review

Hi,

In a previous post on Sharara I had paired up a jacket and a sharara from an Indian ethnic wear website indianroots.in. I had ordered the set for myself too and following are my views on the website and the products.

Indianroots is an NDTV venture with a vision to connect Indians to their roots with a selectively curated product range of high-end designer wear, hand crafted home linen and exquisite accessories. This was the first time I had ordered ethnic wear online, I am wary of buying Indianwear without having physically seen the garments since it is very easy to be duped about the quality. Especially having worked in the ethnic wear industry I have realised how details like the fabric weight, embroidery quality and stitching finishes can make all the difference to the outfit. Thankfully this purchase turned out to be just about satisfactory atleast.

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The outer packaging.

I had placed my order in the last week of November and the dispatch time stated was 14 days for the sharara and 22 days for the jacket. In the start it did seem too long for a ready-to-wear garment but Indianroots finally shipped it in 6 days. I received both the garments in separate couriers in a gap of 1 day. The parcel arrived in cardboard boxes with the garments being effectively wrapped in layers of plastic cover, tissue paper and bubble paper. A special mention to the tissue paper it had ‘Hello’ printed in various Indian languages. 😀

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The product packaging.

Indianroots houses various designer wear from Anita Dongre, Rohit Bal, Payal Singhal among many others as well as brands like AND, Nomad, Earthy Myths and more. The jacket I ordered was from Veda and the sharara was from 9rasa. The product description mentioned the jacket was made of silk but did not specify which quality, it was definitely not pure silk but felt like poly silk. The sharara was made of semi dupion as mentioned but was a very light weight variety (thinner in density) of the dupion. This is why I am wary of online ethnic wear shopping, looking at the pictures you cannot makeout the quality of the fabric.

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Multicoloured printed jacket: Rs.1895; Red block printed sharara: Rs.1999.

The second problem I faced was the sizing and fitting. The website displays different sizing formats for each brand, some brands have just the bust size mentioned and some like the brand Veda have wrong measurements mentioned. I did take a chance and order the medium size. The jacket fit me fine overall, though the shaping of the garment could have been better. The sharara was a free size garment and as mentioned would fit various waist sizes. The problem with the sharara’s fit was the back length, most Indian women have heavier hips and thus the bottom-wear usually pulls up on the hip and the back length looks shorter. Though the length can be adjusted wearing the sharara lower on the back waist.

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I added a dupatta to the pairing because there was a puja before the mehendi function.

I wore this outfit for a friend’s mehendi function. The sharara flared out beautifully and the jacket looked rich too. Inspite of the technical faults and the fabric quality the ensemble looked nice, and I did receive compliments for it :). Since I purchased these at a 50% discount at a total of Rs.2147 (additional shipping inclusive) I think it was worth the price. But at the full prices I would not recommend purchasing the items. On a final note I am still untrusting towards purchasing Indian ethnic wear online, especially since they do not come cheap and I would have liked Indianroots to maintain a proper sizing and detailed information about the garments. It is a good website to browse for Indianwear style inspiration and their price references.

Website: www.indianroots.in

Share your experiences of ethnic wear online shopping with me . 🙂